Change behavior, choice, and the interaction: Innovation for the purposes of fun

This great fun theory video shows us the results of innovating for the purposes of making something more fun. Many of us want to change behavior, the decisions people make, and how they interact or engage with our product, service, program or message. One idea…make it more fun. A key question to ask in your innovation idea generating is “what might be different ways to make this more fun?” Then do what they did in Sweden, test it and see the results and change for yourself.

About The Author


Darin Eich is the author of Innovation Step-by-Step: How to Create & Develop Ideas for your Challenge and Root Down & Branch Out: Best Practices for Leadership Development Programs and has a Ph.D. from the University of Wisconsin. Darin was also the president and co-founder of BrainReactions,, and other startups. Darin gives speeches and can be hired to help your institution facilitate, create, and develop innovation programs, courses, retreats, and even conduct assessment or coach staff on developing leadership programs. Visit Innovation Training or our Facilitation, Design Thinking, and Innovation Courses to see for yourself - or email [email protected]